Beyond Satisfaction and Recommendation
Why NPS and CSAT might not provide enough insight to understand your customers' decisions and how to fix it.
Inside this quick read eBook
we will explore:
Understand the "customer decision loop" that causes money to flow from customers pockets to your bottom line profits
Why NPS and CSAT metrics don't explain customer decisions
The effect technology has on today's customers' expectations and how innovation should shape your value propositions
How customer emotions are directly tied to customer buying decisions