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eBook: Measuring CX Beyond Satisfaction and Recommendation

Why NPS and CSAT might not provide enough insight to understand your customers' decisions and how to fix it.

Inside this quick read eBook we will explore:

    • Understand the "customer decision loop" that causes money to flow from customers pockets to  your bottom line profits
    • Why NPS and CSAT metrics don't explain customer decisions
    • The effect technology has on today's customers' expectations and how innovation should shape your value propositions
    • How customer emotions are directly tied to customer buying decisions
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