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How to Implement CX Within Your Company: A 3 Step Guide

This 26-page guide provides a framework for implementing CX within your company and how to deliver experiences that your customers want.

  • The best moments to survey your customers
  • Compare feedback gathered throughout customer journey
  • How to understand customer decisions through surveys
  • How to analyze feedback without being a data scientist
  • The best way to share your insights throughout your organization
  • How to engage co-workers to improve customer experiences

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This 26-page guide provides a framework for implementing CX within your company and deliver experiences that your customers want.

  • The best moments to survey your customers
  • How to compare feedback gathered throughout customer journey
  • How to understand customer decisions through surveys
  • How to analyze feedback without being a data scientist
  • The best way to share your insights throughout your organization
  • How to engage co-workers to improve customer experiences

About the Authors
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Guilherme Cerqueira

CEO, Worthix

Founder & CEO at Worthix, Market Research Professional, ESOMAR member, with +15 years of experience managing +800 projects with large enterprises helping them understand the correlation between customer experiences and business results. Among his customers we can highlight international corporations such as 3M, Nextel, IBM, Chevron, Praxair Inc., Essilor, Petrobrás, Siemens, TAM, LAN, Hamburg Sud, C&A, VIVO Telecom, TIM Telecom and many others.

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Crystal Garrett

Senior Content Producer, Worthix

Crystal Garrett has over 15 years of experience as a content producer for television, film, media, and technology. She has created content for several major companies including Netflix, Warner Brothers, Samsung, and Viacom.

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