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gLOSSARY

Social Status or Social Proof

This perception is related to how much I understand that what I consume is accepted and approved by people within my current or desired social profile. The higher the social status, I perceive that I stand out positively and am accepted within my group. The lower the social status, I perceive that I stand out negatively and am excluded from my group. It says, “I understand that this product/service is accepted and used (or not) by other people and/or professionals, such as myself (persona).”