The graphic object that represents a company or a product image. It’s a symbol that withholds the power to evoke feelings and memories in customers.
B
Buyer
Brand
Brand Equity
Brand Identification
C
Company
Company Value Proposition vs. Customer Experience Perception
Customer
Customer Centric Organization
Customer Decision Process
Customer Experience (CX)
Customer Experience Economy
Customer Experience Management (CEM)
Customer Journey
Customer Journey Map
Customer Key Performance Indicator (customer KPI)
Customer Satisfaction (CSAT)
Customer Service
Customer survey
Customer Survey Metrics
CX Effectiveness
E
Ease and Effort
Emotion
Employee Experience
Experience Gap
I
Influencer (as a person)
L
Logo
N
Net Promoter Score (NPS)
P
Persona
Product Economy
Q
Qualitative Approach
Quantitative Approach
S
Service Economy
Shopper
Silo
Social Status or Social Proof
U
User Experience (UX)
W
Worth It Conclusion
Worthix (or The Worth Index)
