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gLOSSARY

Customer Experience Economy

Customers feel that the company understands who he/she is and delivers solutions that seem to be tailored to effortlessly fulfill his/her needs; considering not only what customers want to get or solve, but also how they want to feel and be perceived socially.

For example: You hire a company to package your child’s entire birthday party experience to keep the children entertained as the grown ups (yourself included) relax and enjoy themselves as well.


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