Buyer
Those perceiving the experience(s) who hold the power over the money that will be used to pay for the shopper’s goods. For example, at a toy store, the father /mother is the buyer and their son/daughter is the shopper.
Related Terms:
Those perceiving the experience(s) who hold the power over the money that will be used to pay for the shopper’s goods. For example, at a toy store, the father /mother is the buyer and their son/daughter is the shopper.
Related Terms:
B
Company Value Proposition vs. Customer Experience Perception